• Location: Remote: India
• Department: Growth & Marketing
• Report to: Director of Growth & Marketing

About Us:

ELSA is a global leader in AI-powered English communication training, dedicated to transforming how people learn and speak English with confidence. Founded in 2016 and headquartered in San Francisco, we operate across the U.S., Vietnam, Portugal, Indonesia, Brazil and Japan.

Powered by proprietary speech-recognition technology and generative AI, ELSA delivers real-time, hyper-personalized feedback to help learners improve pronunciation, fluency, and overall communication effectiveness. With over 90 million learners and 1 billion hours of anonymized speech data, ELSAs depth of language training intelligence is unmatched in the industry.

Our B2B flagship platforms ELSA Enterprise and ELSA Schools empower organizations and educational institutions to elevate communication capabilities and unlock personal and professional opportunities for their people. We design engaging, bite-sized learning experiences that adapt to each learner's goals and context, ensuring measurable improvement and lasting confidence.

Our vision is to become the global standard for real-time English communication training, enabling 1.5 billion language learners worldwide to speak clearly, be understood, and share their stories with the world.

Backed by world-class investors including Googles Gradient Ventures, Monks Hill Ventures, and SOSV, ELSA has been recognized among the top global AI innovators:

• Forbes Top 4 Companies Using AI to Transform the World
• Research Sniper Top 5 Best AI Apps
• ASU+GSV EdTech 150
• CB Insights Top 100 AI Companies

Join us in shaping the future of language learning and empowering millions to unlock opportunity through confident communication.

Role Summary:

We're looking for a hands-on Global User Acquisition Manager to grow ELSA's mobile app user base across international markets.

You'll manage and optimize paid acquisition campaigns, drive high-quality user growth, and improve campaign performance across key advertising channels.

Working closely with our Growth and Creative teams, you'll have the ownership to experiment, make data-driven decisions, and scale campaigns that deliver meaningful business results.

This is an individual contributor role with opportunities to take on broader responsibilities as ELSA continues to grow.

Key Responsibilities:

1. Manage & Scale User Acquisition Campaigns

• Plan, launch, and optimize mobile app campaigns across Meta and Google Ads.
• Manage advertising budgets and optimize campaign performance across different markets.
• Monitor key metrics such as CPI, CAC, ROAS, and subscription revenue.
• Identify opportunities to scale successful campaigns and improve acquisition efficiency.
• Explore new channels and audiences to support business growth.

2. Analyze & Improve Campaign Performance

• Monitor campaign performance and identify areas for optimization.
• Analyze user acquisition and subscription metrics to understand campaign effectiveness.
• Make data-driven decisions on budget allocation, targeting, and campaign strategies.
• Work with attribution platforms such as AppsFlyer or Singular to understand campaign performance.
• Prepare regular performance updates and share actionable recommendations.

3. Develop Creative Testing Strategies

• Identify creative concepts, messaging angles, and campaign ideas based on audience insights and performance data.
• Work with the Design team to develop and test advertising creatives.
• Experiment with different formats, hooks, and messaging to improve engagement and conversions.
• Monitor creative performance and identify opportunities for improvement.

4. Collaborate & Drive Growth

• Work closely with Growth, Product, and Design teams to improve user acquisition performance.
• Explore new market opportunities and adapt campaigns to local audiences.
• Stay up to date with digital advertising trends, new platforms, and emerging growth opportunities.
• Leverage AI tools where useful to improve campaign execution and productivity.

What You Will Have:

Must Have:

• 5+ years of experience in User Acquisition, Performance Marketing, or Digital Marketing, with hands-on experience managing paid campaigns.
• Strong experience running and optimizing campaigns on Meta Ads and/or Google Ads.
• Experience managing advertising budgets and optimizing performance against business KPIs such as CPI, CAC, or ROAS.
• Good understanding of mobile app acquisition and user conversion funnels.
• Experience using analytics or attribution tools such as AppsFlyer, Singular, or similar platforms.
• Strong analytical skills and the ability to translate data into actionable decisions.
• Experience working with creative or design teams to develop and test advertising campaigns.
• A proactive mindset, strong ownership, and the ability to work independently in a fast-paced environment.

Nice to Have:

• Experience in subscription-based apps, EdTech, consumer technology, or gaming.
• Experience managing campaigns across multiple markets.
• Familiarity with Apple Search Ads, TikTok Ads, or other paid acquisition channels.
• Knowledge of app attribution, SKAdNetwork, or mobile measurement.
• Experience with creative testing, ASO, or app store optimization.
• Familiarity with AI tools for marketing productivity and automation.

What We Offer:

• Flexible work setup: Remote-first for Singapore, India, Indonesia, Malaysia; hybrid model for Vietnam.
• Comprehensive employee well-being benefits.
• Free ELSA Premium courses to polish your language skills
• Collaborative, international team culture.
• Opportunity to contribute to a fast-growing, well-funded Silicon Valley startup with global impact.